[2026 Edition] Shopify Retargeting Ad-Linked App Comparison: 6 Recommended Selections

With e-commerce competition intensifying in 2026, the importance of retargeting ad-linked apps for Shopify store operations is exponentially increasing. Retargeting, which allows you to re-engage potential customers who have visited your store but then abandoned it at the right time, is key to maximizing conversion rates and sales. Efficient and accurate ad management is essential for store growth. In this article, we carefully select six particularly excellent retargeting ad-linked apps and provide detailed explanations of their features and characteristics in a ranked format. We will support you in selecting the best app and implementing it with confidence, so you can proceed with your ad management.

1st place

TxtCart Plus: Cart Recovery

App URL: Shopify View in the App Store

App Overview

This SMS marketing app specializes in preventing cart abandonment. It automatically sends personalized recovery messages based on customer behavior, helping to quickly restore conversions.

App Details

Provides powerful cart recovery functionality using SMS. Automated workflows ensure you don’t miss out on highly-intent customers. A/B testing and detailed analytics reports allow you to implement strategic recovery strategies. Customizable messages and high-open SMS messages effectively restore sales.

Reviews

Many users praise the ease of implementation and excellent support. In particular, it’s highly effective at recovering abandoned cart sales, and many report immediate ROI.

The following are some user comments:

Excellent support. My questions were answered immediately after implementation, allowing for a smooth start. I believe it’s an important tool that directly contributes to increasing store sales.

It has saved many sales opportunities that we had previously given up on. Because the recovery messages are personalized, they seem less intrusive and more readily accepted by customers.

Setup was extremely easy. The intuitive interface, even for non-technical users, makes it easy to use, even for Shopify beginners.

We saw an immediate return on our investment. It’s a must-have app, with a significant sales recovery potential at a minimal cost.

Advanced automation features eliminate manual intervention and significantly reduce the burden on marketers.

2nd Place

Sendvio Email Marketing & SMS

App URL: Shopify View in the App Store

App Overview

An omnichannel marketing platform that integrates email and SMS. It enables effective campaign development based on customer segments.

App Details

Maximize customer engagement by combining automated email flows (welcome, abandoned cart, thank you) with SMS. Advanced segmentation features enable targeted messaging, helping to increase customer lifetime value (LTV). Centralized management of multiple communication channels is a major draw.

Reviews

Comprehensive features for managing both email and SMS from a single location are particularly popular. Many users are pleased with the smooth integration with various external tools, providing powerful support for their marketing strategies.

The following are some user comments:

It’s a very comprehensive marketing tool, covering not only email but also SMS. It has expanded the range of ways to reach customers and improved conversion rates.

It’s very well integrated with other existing Shopify apps and external services. It allows us to maintain data consistency and smoothly develop marketing campaigns.

3rd place

Infinite Ads Tracking

App URL: Shopify View in App Store

App Overview

This tool accurately tracks conversion data from multiple advertising channels and syncs it with Shopify data. It simplifies complex tracking setups.

App Details

Accurate tracking across major advertising platforms, including Google, Facebook, and TikTok. It complies with data privacy regulations, particularly those in place since iOS 14.5, and prevents data loss. It provides powerful support for optimizing ad spend. Its comprehensive reporting features allow you to visually understand ad effectiveness, enabling data-driven decision-making.

Reviews

It has been highly praised for accurately measuring ad spend and for helping resolve tracking issues, particularly those caused by iOS updates. Its ability to revise advertising strategies based on reliable data is highly praised.

The following are comments from some users.

Accurate tracking is paramount in advertising operations. Thanks to this app, my data is always up-to-date and accurately synchronized, allowing me to run ads with peace of mind.

Completely resolved the tracking issues I had experienced after changing my iOS privacy settings. Now I can accurately measure advertising effectiveness, which has helped me reduce wasted advertising costs.

4th place

Yahoo Advertising Network

App URL: Shopify View in the App Store

App Overview

This is an official integration app that automates product feed integration with the Yahoo! Advertising Network, streamlining retargeting ad management.

App Details

Automatically sync your Shopify product data with Yahoo!’s advertising platform, allowing you to easily set up dynamic retargeting ads. This allows you to re-engage with relevant products for users who have previously visited your store. It significantly reduces the effort required for feed management, improving operational efficiency and reducing the burden on advertising staff.

Reviews

The integration with Yahoo! Ads is extremely smooth, and the setup is simple. Many users report that dynamic retargeting ads are particularly effective in engaging returning customers.

The following are comments from some users.

The setup was very simple, and I was able to quickly establish integration with Yahoo! Ads. It’s helpful that no specialized knowledge is required, and Shopify product information can be automatically used.

The effectiveness of retargeting ads is clearly evident. It’s increasing the likelihood that customers who have left the site will return, contributing to increased sales.

5th place

Dotdigital

App URL: Shopify View in the App Store

App Overview

A powerful platform for advanced customer engagement and marketing automation. Ideal for enterprise-scale campaigns.

App Details

Delivers personalized customer experiences across multiple channels, including email, SMS, push notifications, and social media. Execute automated marketing strategies across the entire customer lifecycle based on detailed customer data. This solution is ideal for large-scale stores and e-commerce businesses requiring complex CRM integration, providing deep support for building customer relationships.

Reviews

Its extensive functionality and powerful automation capabilities make it a popular choice, especially among large-scale e-commerce sites and those implementing complex marketing strategies. While setup requires some practice, the benefits are often significant.

The following are some user comments:

The wide range of features makes it a little complicated to use, but the marketing benefits are enormous. I think it’s perfect for those looking for versatility.

It’s ideal for large Shopify stores. It allows us to seamlessly integrate customer data and run large-scale, highly personalized campaigns.

6th place

yahoo-advertising-network

App URL: Shopify View in the App Store

App Overview

This integrated advertising solution provides comprehensive management of Yahoo! Shopping integration, Yahoo! Search Ads, display ads, and more.

App Details

Tap into Yahoo! Japan’s powerful advertising ecosystem to reach a wide range of users across Japan. This app allows you to centrally manage, measure, and optimize search and display ads, among other things. It supports customer acquisition strategies tailored to the Japanese market and strengthens your reach to Yahoo! users, making it recommended for stores looking to expand domestic sales.

Reviews

App is highly rated for its easy integration with the powerful Yahoo! platform in the Japanese e-commerce market. It’s recognized as an essential tool for businesses looking to strengthen their reach to domestic customers.

The following are comments from some users.

I feel this is an essential tool for success in the Japanese e-commerce market. It allows me to leverage Yahoo!’s powerful customer acquisition power and efficiently reach my target audience in Japan.

This app is essential for managing Yahoo! ads. It allows me to seamlessly set up ads and measure their effectiveness, significantly reducing my work time.