[2026 Edition] Shopify Product Variety Expansion App Comparison: 5 Recommended

In the latest 2026 edition, implementing a flexible product variation expansion app that goes beyond standard functionality is essential to improving customer experience and maximizing sales on Shopify stores. Features such as custom options, trustworthy reviews, and wholesale support play a crucial role in meeting customer needs and increasing purchasing intent. This article provides a detailed ranking of the top five “product variation expansion” apps, carefully selected based on functionality, ease of use, and reviews. We hope to help store operators who are considering app selection choose the best tool for their store and get started with confidence.

1st place

Judge.me Product Reviews

App URL: Shopify View in the App Store

App Overview

Judge.me is a review app that collects and displays reviews, photos, and videos to build social proof and help increase conversion rates.

App Details

It offers a wide range of features, including the ability to send review request emails, display widgets such as carousels and review tabs, and a Q&A function. It also integrates with Google Shopping and supports a variety of product types. Its flexible customization makes it easy to match with your store’s design.

Reviews

Users highly praise the ease of implementation and prompt support. The photo review feature in particular has greatly contributed to building customer trust, and the flexible customization options are also highly praised.

The following are some user comments:

Implementation was easy, and support was prompt. If you’re looking for a review feature, this is the best.

The photo review feature is very effective and helps build customer trust.

Compared to other apps, it’s more flexible, and I especially like the customization options.

2nd Place

Product Options Pro

App URL: Shopify View in the App Store

App Overview

Provides unlimited options for complex product personalization, including custom text inputs, file uploads, color swatches, and conditional logic.

App Details

Add unlimited custom options beyond Shopify’s standard limit of three options and 100 variations. It also offers option price adjustments and conditional logic to show or hide options based on selections. Its intuitive interface makes setup easy.

Reviews

Recognized as an essential app for stores managing multiple variations, it is praised for its ease of setup. Customers particularly praise the smooth price adjustments when adding custom options and the useful file upload feature for custom sales.

The following are user comments:

This app is essential for stores managing multiple variations. Setup was very easy.

It’s very helpful to be able to smoothly adjust prices when adding custom options.

The file upload feature is ideal for selling custom-made products, improving business efficiency.

3rd place

B2B Solution Custom Pricing

App URL: Shopify View in the App Store

App Overview

Provides B2B/wholesale features, including custom pricing, quantity breaks, customer tagging, and limiting access to specific customer groups.

App Details

You can set up automatic pricing for VIP and wholesale customers. You can implement tiered pricing based on purchase volume and hide specific products and collections from non-B2B customers. It’s ideal for hybrid B2C and B2B operations within the same store.

Reviews

Users highly praise the flexible pricing that enables hybrid B2C and B2B operations within the same store. The ability to automatically apply wholesale prices reduces the hassle and errors of manual management.

The following are some user comments:

It’s very convenient to be able to run both B2B and B2C in the same store. Pricing is very flexible.

The ability to automatically apply wholesale customer prices eliminates manual management and reduces errors.

4th place

Product Labels & Badges Samita

App URL: Shopify View in the App Store

App Overview

Easily add promotional badges like “NEW,” “SALE,” and “LOW STOCK” to product images based on custom criteria to increase product visibility and urgency.

App Details

Use pre-made badges or upload custom images. Set display criteria based on stock levels, tags, collections, discount percentages, and more. Quickly highlight noteworthy products without coding knowledge.

Reviews

Sale badges are highly rated for their easy setup and reportedly contribute to improved conversion rates. The automatic “Limited Stock” badge, which appears when items are low in stock, is highly praised for its effectiveness in encouraging purchases.

The following are some user comments.

Sale badges are easy to set up and have improved conversion rates. They have a great visual effect.

When inventory is low, a “Limited Stock” badge is automatically added, encouraging customers to purchase.

5th place

Air Reviews

App URL: Shopify View in the App Store

App Overview

A powerful review app that uses AI to analyze customer reviews and generate summaries. Seamlessly integrate a review widget into your store design.

App Details

Key features include one-click Google Shopping integration, SEO-friendly rich snippet support, and automatic review requests. It was developed with a focus on maximizing review visibility while minimizing setup effort.

Reviews

The app’s AI-powered review analysis feature is particularly impressive, allowing users to quickly grasp the key points even when there are a large number of reviews. Its modern design, which blends seamlessly with your store, is praised for providing an easy-to-use environment for customers to write reviews.

The following are some user comments.

The AI-powered review analysis feature is excellent, allowing you to quickly grasp the key points from a large number of reviews.

The design is modern and fits in well with the store, making it easy for customers to write reviews.