[2026 Edition] Shopify Email Marketing App Comparison: 6 Recommended Choices

In 2026, utilizing email marketing apps is essential for the success of Shopify stores. Establishing a direct channel for communication with customers and providing a personalized experience can dramatically increase repeat purchase rates and customer loyalty. Email, in particular, is less susceptible to advertising regulations and is a powerful tool for ensuring stable sales. In this article, we’ve carefully selected the most functional, easy-to-use, and cost-effective email marketing and related apps from the many Shopify apps available, and provide a detailed ranking of our top six recommendations. We’ll help you choose the best app for your store and ensure reliable and effective operation.

1st place

Shopify Email & Messaging

App URL: Shopify View in the App Store

App Overview

This email and messaging tool is designed specifically for Shopify stores. It integrates emails with product data and real-time chat with customers.

App Details

Easily create personalized email campaigns based on customer segments. With a wide selection of templates, you can send professional emails even without design experience. Another major benefit is that a single app covers both email and Shopify Inbox messaging. It’s ideal for those who want to seamlessly manage all the communication tools needed to run their store within the Shopify environment.

Reviews

It’s highly praised for its seamless integration with Shopify and its prompt support. Many users who previously used external services have reported cost savings by switching to this app, and the intuitive and easy-to-use email creation interface has been praised. The real-time chat feature has also reported improved conversion rates.

The following are some user comments

It’s very easy to use. It has all the basic features, and the seamless integration with Shopify is fantastic. Support was also prompt.

We previously used an external service, but switching to this service has reduced costs. I also like the intuitive email creation interface.

The real-time chat feature allows us to quickly resolve questions from customers considering a purchase, helping to improve our conversion rate.

2nd place

Sendvio Email Marketing & SMS

App URL: Shopify View in the App Store

App Overview

This app enables multi-channel marketing combining email and SMS (Short Message Service). Its strength lies in its automation capabilities.

App Details

You can set up automation workflows based on various events, such as cart abandonment, post-purchase follow-ups, and customer birthdays. In addition to email, you can also use SMS, which has a high open rate, maximizing customer reach and making it especially effective for urgent promotions. Once set up, it’s hassle-free and recommended for store owners who want to save time while achieving consistent marketing results.

Reviews

The SMS functionality is particularly powerful, ensuring information reaches customers who often overlook emails, making it highly cost-effective. It’s also praised for its easy-to-set-up automation scenarios, which require little effort once set up. It also receives praise for its easy-to-understand analysis reports, making it easy to identify areas for improvement.

The following are some user comments:

I find the SMS functionality particularly powerful. It now reliably reaches customers who often overlook emails. It’s highly cost-effective.

Automation scenarios are easy to set up, and once you’ve set them up, they’re hassle-free. The analysis reports are easy to understand, making it easy to identify areas for improvement.

3rd Place

PushUp Notification Marketing

App URL: Shopify View in the App Store

App Overview

This marketing tool specializes in push notifications. It instantly delivers messages to customers who have left your store via their browser or mobile app.

App Details

Display new product information, sales information, and restock notifications directly on your desktop or mobile screen, even when your customers are not browsing your website. High visibility encourages them to return and make purchases. The comprehensive segmentation feature allows you to send notifications to the right customers at the right time. Setup is extremely simple, making it ideal for businesses looking to get started quickly.

Reviews

Reports of the app’s implementation have shown a dramatic increase in revisit rates after website abandonment. Its simple setup, completed in just a few minutes, and easy-to-understand pricing make it easy to get started, even for small businesses. The ability to place icons in prominent locations also contributes to high acceptance rates for push notifications.

The following are comments from some users.

I was concerned about a high bounce rate on my website, but since implementing push notifications, my revisit rate has increased dramatically. Setup only took a few minutes and it’s very simple.

I liked that the pricing structure was easy to understand and it made it easy to start small. I also think the ability to place icons in prominent locations contributes to a high acceptance rate.

4th place

Spin Wheel Email Popup & SMS Discount

App URL: Shopify View in App Store

App Overview

This gamified pop-up app offers a roulette-style discount game to help you build email and SMS lists.

App Details

This app is highly effective at generating leads by prompting visitors to enter their email address or phone number to receive a discount. Its customizable design and ability to precisely time the popup display are appealing. It’s a fun way to attract customers and encourage them to sign up, making it ideal for offering first-time purchase discounts and helping to expand your customer database.

Reviews

The fun roulette feature encourages customers to sign up, resulting in significantly improved email address collection efficiency compared to the previous static form. Some users say the design is cute and easily matches the store’s atmosphere, but the free version’s features are limited for full-scale use, so a paid plan is recommended.

The following are some user comments:

The roulette is fun, and customers enjoy signing up. The email address collection efficiency has improved dramatically compared to the previous static form.

The design is cute and easy to match with the store’s atmosphere. However, the free version has limited features, so I felt a paid plan was necessary for serious use.

5th place

Shopify Forms

App URL: Shopify View in App Store

App Overview

This native forms app from Shopify lets you easily create contact forms, surveys, popups, and more that are integrated into your store.

App Details

Specialized in collecting customer data, the collected information is directly integrated into Shopify’s customer database. It offers simple and stable operation without the need to worry about integration with external apps. The survey feature allows you to directly understand customer needs. Compared to other form apps, it features exceptionally fast operation without compromising the store’s design.

Reviews

It is praised for its swift operation and simple design that doesn’t compromise the store’s design. Its appeal lies in its stable operation without worrying about external integration and its free availability. While it lacks advanced customization, it is considered to be more than adequate for basic lead generation and survey functions.

The following are some user comments:

Compared to other form apps, it runs very smoothly. It’s helpful for collecting the necessary information without compromising the store’s design.

It’s too simple to customize extensively, but it’s more than enough for basic lead generation and surveys. It’s also attractive that it’s free to use.

6th place

SealApps Product Review

App URL: Shopify View in App Store

App Overview

This app helps you collect, display, and manage product and photo reviews. It leverages user-generated content (UGC) to increase credibility.

App Details

Easily embed a customizable review widget on your product pages. Its automatic review request email feature allows you to easily increase the number of reviews. In particular, photo-based reviews strongly stimulate new customers’ purchasing desire and enhance marketing effectiveness. Its cost-effectiveness, including a free plan, makes it a great option for many users.

Reviews

Review numbers have reportedly increased dramatically after implementation, and the photo review feature is highly praised for improving visual appeal. Customer support is extremely helpful and responsive, citing easy setup and ease of use. Its multifunctionality and affordable price make it a popular choice.

The following are comments from some users.

The number of reviews has skyrocketed since the introduction. The photo review feature in particular has been extremely useful in visually conveying the appeal of the product.

The customer support was extremely helpful, and even when I had trouble with setup, they were able to resolve it quickly. I think the price range is excellent for its many features.